Head of Marketing and Events
As the Head of Marketing and Events, you will take ownership of the overall marketing strategy and use your business expertise to define growth initiatives to accelerate customer acquisition and profitability, launch new initiatives, grow all channels and help meet our portfolio companies KPIs. You will be responsible for developing and implementing the events programme across all brands that will help build awareness and meet the business objectives.
Ensure that all brands within the portfolio have a quarterly marketing strategy
Drive sales in all shops within the portfolio through specific promotions and campaigns
Develop and implement the events programme across all brands
Manage all events from concept to implementation, this includes internal events as well as customer events
Lead all concept, product and menu launches from concept to implementation. This will include granular understanding of current sales performance, to analysing marketing trends, briefing the development chefs, presenting the range and COG’s to the board, through to implementation with the Ops team.
Lead NSO’s from a marketing perspective, ensuring the shops hit forecast sales through a strong local marketing and awareness campaign
Ensure that all product and shop launches are evaluated, and decisions can be made in a timely manner to ensure sales and maximized as quickly as possible
Responsible for communications and design
Own of the brand standards for the brands
Implement and undertake the digital marketing strategy, ensuring that there is a clear strategy for engagement and brand building
The ideal candidate:
Minimum 2 year’s experience in a similar role in hospitlaty.
Proven record of successful events management
Planning and organising – ability to multi-task and handle numerous priorities simultaneously
Good project management – see launches from concept to implementation and evaluation
Excellent attention to detail, remaining focused and effective in a fast paced and high stress environment
Strong analytical skills and ability to see trends and draw conclusions and recommendations from data
Good commercial understanding – what profitability looks like, how margins product and menus affect profit and building profitable menus
Managing Change – supports, promotes and puts into practice innovation and change
Build relationships and engage with strong stakeholders and account managers internally and externally
If you are keen to discuss the details further, please apply today or send your cv to
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